On many occasions, there is a great confusion about what the marketing plan is. For questions, it can be defined as the realization of a written document that allows a systematic and structured way of achieving objectives in a given period and the necessary actions to meet those goals.
The marketing plan begins with the description of the internal and external situation of the company, to continue with the appropriate analysis of the information collected. The next phase is to determine marketing objectives and meet the necessary strategies for it. Finally, these plans are realized through marketing activities and the following control.
Now that you have seen its definition, it is now clear that any company, regardless of size or sector, should make their plan.
The main reason for which a company must make a marketing plan is it helps achieve the general objectives of the enterprise that are market-related, such as: attracting new customers, creating brand loyal customers, increased revenue or increasing market share.
The marketing plan also manages to create real commitments by the department of marketing and sales. In addition to helping to motivate the team for proper compliance.
Another of the main reasons for its realization is the power to unite because it will create a great collaborative and participatory atmosphere. This is why it is vital since it is unimaginable for a company to win without a united and committed team.
Also, the marketing plan with your long-term vision marks a way forward, which serves as a guide for the entire company.
Finally, the marketing plan, as all planning document, thanks to its guidelines for action, helps prevent errors. Also, unforeseen circumstances can be solved with greater agility, which would result in an optimization of time and cost.
In short, the marketing plan should be a document obligatory for all companies, where the size or sector they belong to, should no longer be excuses not to do it. Since, although unwilling or ignore it, all companies do marketing, and it is preferable to do it in an orderly, systematic and structured to leave the smallest possible random elements.